Is the breeder real?
Match the person, payment recipient, live animal evidence and written terms.
Open the check →Clear, evidence-led guides for checking puppy and kitten listings, documents, deposits and handover risks before money changes hands.
Four checks before deposit
Decision ruleDo not pay while an identity field is unresolved.
Most losses happen when emotion moves faster than verification. This sequence gives every buyer a repeatable pause point.
Match the person, payment recipient, live animal evidence and written terms.
Open the check →Compare chip, dates, issuer details and the purpose of every document.
Open the check →Understand the recipient, refund terms and the pressure signals before money moves.
Open the check →Name every person, document, milestone and welfare responsibility.
Open the check →Trust is not one badge, one passport scan or one convincing conversation. It is a chain of evidence that stays consistent when you test it.
See the complete red-flag guide →A practical breeder-verification workflow: identity, live proof, records, payment trail and the red flags that should stop a deposit.
Read guide →Recognise urgency tactics, risky payment requests, recycled evidence and sudden courier charges before money leaves your account.
Read guide →A structured conversation that tests identity, animal welfare, records, reservation terms and handover readiness without relying on sales claims.
Read guide →Buyer protection and responsible selling reinforce each other. The same evidence that reduces fraud also helps genuine breeders build trust.
Short answers first. Every topic links to deeper evidence and source context in our guides.
Match the breeder’s legal identity to the payment recipient, request fresh live proof of the animal, compare all identifying records, and read written deposit and handover terms before paying.
Check the seller, the specific animal, the payment account, available veterinary and microchip records, cancellation terms and the complete handover plan.
No. A pet passport can record identity and animal-health information, but it is not proof of ownership, ethical breeding, fitness for sale or universal permission to travel.
A common pattern is a deposit followed by surprise urgent payments for a crate, insurance, customs release or permit through an unverifiable courier.
Start with the buyer checklist, save the records and resolve every mismatch before deposit or handover.